Luxury Travel : It’s time to get more intimate There are so many preconceptions about the word ‘luxury’ within today’s travel market, a consequence of our enduring mortal inability to define the term. Overused, misleading and outdated: it’s no wonder we’re confused. But what is true luxury travel really? Far from a one-way-fits-all approach, luxury travel should follow now more than ever the holistic path where all is interconnected. Our obsession is to enhance deeper, more meaningful conversations and personal relationships. Sustainability isn’t just the environment. It’s the preservation of cultural heritage and it’s making sure that we benefit local economy and the local people. “Simplicity is the ultimate