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The Team: Valeska

Valeska Idarraga, co-founder and travel advisor Paladar y Tomar travel

Valeska Idarraga

Co-founder & CMO


Valeska was born in Barcelona. She inherited a talent for cooking from her Basque grandmother, a chef for 30 years at one of the most prestigious Spanish restaurants, and from her French father she has acquired the taste for gastronomic culture. She earned a bachelor’s degree in Economics at Barcelona University and she graduated in Journalism from Pompeu Fabra University. Later in 2004 she took a postgraduate course in Hotel Management at Glion Hotel School in Switzerland and a yield management executive course in École Hôtelière de Lausanne.

When she returned to Barcelona, Valeska worked at some of the city’s most prestigious hotels (Gran Hotel La Florida 5* GL, Silken Diagonal) and soon afterwards she started her own company Xtrême & Trends, offering luxury personal concierge services, anticipating trends and in close collaboration with Hotel Arts. as personal shopper. The media soon covered the story (Wallpaper, The Globe and Mail, Robb Report, Fuera de Serie).

Valeska was forced to set aside her project for personal reasons, and she spent the next nine years as marketing communications manager at a Japanese multinational. She has been chief editor at Paladar y Tomar blog since 2012 and she also contributes to other wine media. Valeska has lived in France, Switzerland and USA and she speaks Spanish, French, English, Italian and Catalan. She loves cooking and hosting private receptions at home.


Meet Fernando here